WE Fashion
![](https://cdn.prod.website-files.com/5f354c30b5fe6d7df48e9dcb/5f3fb53885d0e0c3371e6621_WE-Fashion-Groot.jpg)
![](https://cdn.prod.website-files.com/5f354c30b5fe6d7df48e9dcb/5f3fb53ac9dc16004bd16033_WE-Fashion-(3).jpg)
Customer request
WE Fashion is going for a sustainability strategy, translated into the WE Care campaign. A great idea, which first had to be conveyed to the branch managers of WE in the Netherlands and Belgium. Hence the request to Fijnevent to transform the head office into a WE Care 3D experience for a campaign kick-off.
![](https://cdn.prod.website-files.com/5f354c30b5fe6d7df48e9dcb/5f3fb54012257d71cb9ec110_WE-Fashion-(4).jpg)
Creative conceptĀ
WE Fashion is going for a sustainability strategy, translated into the WE Care campaign. A great idea, which first of all had to be conveyed to WE's branch managers in the Netherlands and Belgium. Hence the request to Fijnevent to transform the head office into a WE Care 3D experience for a campaign kick-off.
![](https://cdn.prod.website-files.com/5f354c30b5fe6d7df48e9dcb/5f3fb543df18c15269c73a5b_WE-Fashion-(5).jpg)
Impressive Impact
The request was to create a green display in a challenging location - a tall atrium with obstacles but also opportunities. Our plan involved a combination of natural elements, good LED lighting, and banners to form a cohesive experience that was seamlessly linked to the campaign and day's program elements.
Strategic moments
![](https://cdn.prod.website-files.com/5f19730e624e07d67b8d2bed/5f354874e68d1a1cc325c4cb_Light-case-blue.png)
![](https://cdn.prod.website-files.com/5f19730e624e07d67b8d2bed/5f3548747f3d246a737cadc0_light-case-red.png)