Martens en Van Oord
Customer request
Martens en Van Oord wanted their sustainability mission not only to be shown but truly experienced. Their request: develop a multi-day event in which the brand promise Wij.Bouwen.Samen.Groen. becomes tangible for all target audiences, from young pupils to students, from business partners to employees’ families. An event that not only inspires, but also connects and leaves a sustainable impact, both in experience and in execution. Sustainability can be fun, too.
Creative concept
Together with Martens en Van Oord, we created a four‑day sustainability experience, with each day tailored to a different target group: primary school pupils, (vocational) students, business relations, and employees with their families. A varied programme on one single site, fully dedicated to sustainable working, featuring impressive installations, emission‑free equipment, and circular art. From design to execution, everything revolved around brand experience. Not just the content, but also the form and atmosphere reflected the Martens en Van Oord DNA. Sustainability was embedded in the production as well: from green energy to reusable materials and conscious food concepts, we critically assessed the footprint of every detail.
Impressive Impact
The result was an event that not only made an impression but also created connection. The sustainability vision of Martens en Van Oord was made visible and tangible—embraced by everyone present. With Wij.Bouwen.Samen.Groen., brand experience became real. And sustainable building gained a human face: that of the People who Make the Difference.
Brand experiences
